Where to experience art in New York during the World Cup season

As the World Cup begins, New York is once again at the center of the world’s attention. Fans, collectors, travelers, and culture seekers are arriving from across the globe, bringing new energy to a city already defined by movement, creativity, and international influence.

To mark the moment, EDEN is launching a new editorial series dedicated to exploring art around the world: city by city, gallery by gallery, through the destinations shaping today’s cultural conversation.

We begin in New York, one of the major host cities of the World Cup and one of the most important art capitals in the world.

For visitors looking to experience the city beyond the stadium, New York’s gallery scene offers its own kind of global stage. From SoHo to Fifth Avenue and Chelsea, these are a few spaces worth your time, starting, of course, with EDEN.

EDEN SoHo | Start here

Greene Street, Corner of 470 Broome Street, New York, NY 10013
@edengallery

Begin in SoHo, where EDEN Gallery brings together contemporary art, immersive presentation, and a distinctly emotional approach to collecting.

Located at 470 Broome Street, EDEN SoHo offers a powerful first stop for collectors and visitors discovering New York during the World Cup season. The gallery reflects the city’s international spirit: bold, expressive, and constantly in motion.

This month, EDEN SoHo presents Alec Monopoly: Flying to a Happy Place, a striking new project featuring large-scale artworks painted on authentic jet parts. The exhibition transforms symbols of travel, ambition, and escape into vivid works of contemporary art, making it especially fitting for a season when the world is arriving in New York.

For those visiting the city, EDEN SoHo offers more than an exhibition. It is a chance to experience the EDEN perspective on contemporary collecting: vibrant, personal, and guided by the connection between artwork and collector.

Now showing: Alec Monopoly, Flying to a Happy Place
Book a private viewing: https://www.edenart.com/contact-us

EDEN Fifth Avenue | Continue in Midtown

681 Fifth Avenue, New York, NY 10022
@edengallery

After SoHo, continue the EDEN experience at 681 Fifth Avenue, the gallery’s new location in the heart of Midtown Manhattan.

Set on one of New York’s most iconic avenues, EDEN Fifth Avenue brings the gallery’s signature contemporary art experience to a prestigious address surrounded by world-renowned landmarks, luxury boutiques, and the unmistakable energy of the city.

With its refined atmosphere and central location, the space offers an elegant setting for discovering EDEN’s ever-evolving collection of contemporary artworks. For visitors moving through New York during the World Cup season, it is a natural stop between cultural landmarks, shopping destinations, and the city’s wider art scene.

Together, EDEN SoHo and EDEN Fifth Avenue present two distinct New York experiences: one rooted in the creative pulse of downtown, the other in the elegance and prestige of Midtown.

Visit: EDEN Fifth Avenue
Address: 681 Fifth Avenue, New York, NY 10022

Book a private viewing: https://www.edenart.com/contact-us

Hauser & Wirth

134 Wooster Street, SoHo
@hauserwirth

A short walk from EDEN SoHo, Hauser & Wirth’s Wooster Street space is another essential stop downtown. The gallery is currently showing Allison Katz: Outta the Bag, an exhibition that rewards close looking with layered imagery, humor, and painterly complexity.

At first glance, Katz’s work feels playful and immediate. Spend more time with it, and the exhibition begins to reveal a sharper, more intricate visual language.

Now showing: Allison Katz, Outta the Bag

David Zwirner

519, 525 & 533 West 19th Street, Chelsea
@davidzwirner

From SoHo, continue uptown to Chelsea, where David Zwirner remains one of New York’s most influential gallery destinations.

This month, The Great Unseen Collection presents works from the Joel and Carole Bernstein Collection, including artists such as Alex Katz, Alice Neel, Romare Bearden, Andy Warhol, and Tom Wesselmann.

For visitors looking to understand the depth of New York’s art scene, Zwirner offers a strong view into the conversations that continue to shape modern and contemporary collecting.

Now showing: The Great Unseen Collection